Communicating our scien ce to target groups, with a shift from the focus on content level, to the needs level (keeping in mind what you want to achieve with this communication), and actively involving public or target groups in you r research were key topics. This provoked a lively discussion that co ntinued during the final drinks.Â
We look back on a very inte resting, inspiring iBBA day. The program of the iBBA day on science communication consisted of 3 parts, of which 2 were about com municating your research to the broader public, and the third about c ommunicating with stakeholders and target groups, including them into your research. The program was nicely varied, with speakers from wit hin and outside iBBA.
Gijsbert Siertsema, VU director of market ing and communication opened the meeting, followed by the keynote spe aker Frank Kupper from the Athena Institute & Network Institute.< /p>
There was a variety of modes of presentation, with Erik Scherde r presenting online about the benefits and pitfalls of media presence , Lennart de Groot presenting videos of the Hoe? Zo! Show, a science theatre show for kids, and Mark van Vugt being interviewed by Josh Ty bur.
Active participation of target groups in the research was presented by Yara Toenders, working with adolescent representatives t o help recruiting and shaping the research (YoungXperts); Marit Sijbr andij, Elaborating on research into mental health issues in (and with ) refugees; and lastly Rob Wüst, shared his experiences of pat ient participation via Social Media, participants who are your best S pokesmen, even to the extent that they advocated him getting a Grant.
In the final session, our faculty press officer Behavioural an d Movement Sciences, Doede van der Hoeven explained how they can help you with stepping out into the media, things to be aware of, or to a void. Kilian Wawoe showed us how to sell our research, like selling s oap, advocating a shift from the focus on Content level, a bit towards Product level, but mostly to the Needs level.
In genera l, that reflected the day very well: what do you want to tell, who is your audience, why do they need your results, and how do you target them? Heleen Slagter added her experiences with Twitter and other pla tforms as well, emphasising the audience, but also the connection wit h other research and researchers.
The presentations gave rise t o a lively discussion within the discussion panel, where clear pros a nd cons to reaching out to the public were defended. However, the mos t interesting was the very engaging discussion with the audience. Jos h Tybur had the difficult task to end that interesting exchange of op inions, but wrapped the whole day up nicely.
The discussions co ntinued afterwards with drinks.
DESCRIPTION: We look back on a very interesting, inspiring iBBA day. The program of the iBBA day on science communication consiste d of 3 parts, of which 2 were about communicating your research to th e broader public, and the third about communicating with stakeholders and target groups, including them into your research. The program wa s nicely varied, with speakers from within and outside iBBA. Gijsbert Siertsema, VU director of marketing and communication opened the mee ting, followed by the keynote speaker Frank Kupper from the Athena In stitute & Network Institute. There was a variety of modes of pres entation, with Erik Scherder presenting online about the benefits and pitfalls of media presence, Lennart de Groot presenting videos of th e Hoe? Zo! Show, a science theatre show for kids, and Mark van Vugt b eing interviewed by Josh Tybur. Active participation of target groups in the research was presented by Yara Toenders, working with adolesc ent representatives to help recruiting and shaping the research (Youn gXperts); Marit Sijbrandij, Elaborating on research into mental healt h issues in (and with) refugees; and lastly Rob Wüst, shared h is experiences of patient participation via Social Media, participant s who are your best Spokesmen, even to the extent that they advocated him getting a Grant. In the final session, our faculty press officer Behavioural and Movement Sciences, Doede van der Hoeven explained ho w they can help you with stepping out into the media, things to be aw are of, or to avoid. Kilian Wawoe showed us how to sell our research, like selling soap, advocating a shift from the focus on Conten t level, a bit towards Product level, but mostly to the Needs level. In general, that reflected the day very well: what do you want to tel l, who is your audience, why do they need your results, and how do yo u target them? Heleen Slagter added her experiences with Twitter and other platforms as well, emphasising the audience, but also the conne ction with other research and researchers. The presentations gave ris e to a lively discussion within the discussion panel, where clear pro s and cons to reaching out to the public were defended. However, the most interesting was the very engaging discussion with the audience. Josh Tybur had the difficult task to end that interesting exchange of opinions, but wrapped the whole day up nicely. The discussions conti nued afterwards with drinks. Communicating our science to target grou ps, with a shift from the focus on content level, to the needs level (keeping in mind what you want to achieve with this communication), a nd actively involving public or target groups in your research were k ey topics. This provoked a lively discussion that continued during th e final drinks. END:VEVENT END:VCALENDAR